Your Best Prospects
Are Choosing Without You
Referrals slowed. The calls that used to come don't come. Marketing that worked for years quietly stopped working. It's not your reputation. It's that your prospects now build trust before they ever reach out, often through AI search, reviews, and content they find on their own. If you're not the credible answer at that stage, you're out of the running before a conversation ever starts.
A Brutally Honest Guide™ puts your expertise in front of them at the moment they're deciding.
Books don't close deals. Conversations do. A Brutally Honest Guide™ starts the conversations that fill your calendar.
✓ Who it's for
- • Experts and firms where a consultation leads to $3k+ clients
- • Owners who want qualified conversations, not vanity metrics
- • Teams tired of chasing cold leads or cobbling funnels together
- • Businesses where trust has to be built before the phone rings
✗ Who it's NOT for
- • Authors seeking traditional publishing or media/PR plays
- • Anyone chasing "bestseller" badges
- • Fast-paced consumer goods or low-ticket offers
- • Custom literary ghostwriting projects
Why a Book Works When Other Marketing Doesn't
Your prospects aren't ignoring you. They're researching you, reading about you, and making decisions before they ever pick up the phone. If the only thing separating you from your competitors is price, you've already lost the conversation that matters. The businesses that stop competing on price are the ones with a clear, published point of view. Not a brochure. Not a blog post. A book that proves you understand their problem better than anyone else.
How Does a Book Generate Leads?
A book funnel is a done-for-you lead generation system built around an authority book written in your voice. Unlike PDFs, checklists, or webinars, a book positions you as the definitive expert in your field before a prospect ever picks up the phone.
After your 90-minute interview, the system builds itself:
- Your book goes live: a 30-chapter Brutally Honest Guide™ that captures your expertise and your voice
- Your landing page converts: visitors become readers, readers become leads
- Your email sequence nurtures: automated follow-up moves readers from "interesting" to "let's talk"
- Your campaigns keep working: monthly content keeps your pipeline full without you chasing
The entire system launches in 4-6 weeks with roughly 3 hours of your time. You attract the clients who already trust you before the first handshake.
Built for How Your Industry Earns Trust
Every industry has a different trust gap. We build your book and funnel around the one that matters in yours.
Financial Services
Turn cold prospects into warm conversations with a book that builds trust before the first meeting.
Learn more →Estate Planning
Position your firm as the trusted authority families turn to for peace of mind.
Learn more →Personal Injury & Family Law
Stand out in a crowded market where every firm claims to fight harder.
Learn more →Other Industries
Don't see your industry? We've built book funnels for businesses across dozens of industries.
Get in touch →Launching Your Book Funnel in 4-6 Weeks
Aim
Week 1
Bullseye positioning, title, and 3 CTAs. We map what your market actually searches for.
Author
Week 1-2
One 90-minute interview. We capture your stories, proof, and expertise.
Activate
Weeks 2-4
We turn your interview into a 30-chapter Brutally Honest Guide™, written, edited, and designed, then launch your domain, site, and digital editions.
Automate
Weeks 4-5
Landing page, 5-email sequence, confirmations, reminders, and missed-call recovery.
Amplify
Week 6+
Monthly campaigns, author video, interactive quiz, emails, social, and referrals.
Books That Get Real Results
Why This Works for High-Trust Businesses
Trust Before the Call
Your prospects are vetting you before they ever reach out. A book that says what everyone else is afraid to say earns that trust at the moment it matters most.
Conversations, Not Content
The goal isn't book sales or followers. It's booked calls with people who already understand what you do and want to work with you.
Live in 4-6 Weeks
One 90-minute interview. We handle the writing, design, and funnel. You're live with a complete system while others are still outlining chapter one.
Investment Options
Book-Only
$2,000 /year (annual license)
Perfect if you have a team to handle the marketing and follow up.
- ✓ 30-chapter Brutally Honest Guide™
- ✓ Print & digital versions
- ✓ Professional design
- ✓ DIY launch guide
Engine
$500 /month (license included)
Complete funnel without the ongoing management.
- ✓ Everything in Book-Only
- ✓ Custom landing page
- ✓ 5-email sequence
- ✓ Lead magnet
- ✓ Quarterly strategy calls
Amplify
$1,000 /month (license included)
Full done-for-you growth engine with ongoing support.
- ✓ Everything in Engine
- ✓ Interactive quiz
- ✓ Bi-weekly nurture emails
- ✓ Weekly social content
- ✓ Monthly strategy calls
Frequently Asked Questions
What if I'm not a good writer?
Perfect. We don't want you to write. Our process extracts your expertise through conversation, then our team handles all the writing. You just review and approve.
How is this different from traditional ghostwriting?
Traditional ghostwriting takes 6-12 months and costs $25k+. We deliver in 4-6 weeks for a fraction of the cost by focusing on conversion over literary perfection.
Will this work for my industry?
If your clients typically spend $3k+ and need expertise to solve complex problems, yes. We've created successful book funnels for engineering, legal, financial, wellness, and dozens of other service sectors.
What's the time commitment?
A 30-minute call in the Aim stage to dial in your target audience. A 90-minute calls in the author phase to capture your unique ideas. 20-30 minutes to review the final draft. That's it. We handle everything else.
Your Expertise Deserves to Be Found
The prospects you want to work with are already looking for someone like you. A Brutally Honest Guide™ makes sure they find you first.