Your Best Prospects
Are Choosing Without You
Referrals slowed. The calls that used to come don't come. Marketing that worked for years quietly stopped working. It's not your reputation. It's that your prospects now build trust before they ever reach out, often through AI search, reviews, and content they find on their own. If you're not the credible answer at that stage, you're out of the running before a conversation ever starts.
A Brutally Honest Guide™ puts your expertise in front of them at the moment they're deciding.
Books don't close deals. Conversations do. A Brutally Honest Guide™ starts the conversations that fill your calendar.
✓ Who it's for
- • Independent advisors and firm owners who answer to their clients, not a home office
- • Estate and elder law firms whose clients research for months before they call
- • Experts where a consultation leads to $3k+ clients and trust has to be built before the phone rings
- • Owners who want qualified conversations, not vanity metrics or cobbled-together funnels
✗ Who it's NOT for
- • Advisors whose home office has to approve their marketing
- • Authors seeking traditional publishing, media/PR, or "bestseller" badges
- • Fast-paced consumer goods or low-ticket offers
- • Custom literary ghostwriting projects
Why a Book Works When Other Marketing Doesn't
Your prospects aren't ignoring you. They're researching you, reading about you, and making decisions before they ever pick up the phone. If the only thing separating you from your competitors is price, you've already lost the conversation that matters. The businesses that stop competing on price are the ones with a clear, published point of view. Not a brochure. Not a blog post. A book that proves you understand their problem better than anyone else.
How Does a Book Generate Leads?
A book funnel is a done-for-you lead generation system built around an authority book written in your voice. Unlike PDFs, checklists, or webinars, a book positions you as the definitive expert in your field before a prospect ever picks up the phone.
After your 90-minute interview, the system builds itself:
- Your book goes live: a 30-chapter Brutally Honest Guide™ that captures your expertise and your voice
- Your landing page converts: visitors become readers, readers become leads
- Your email sequence nurtures: automated follow-up moves readers from "interesting" to "let's talk"
- Your campaigns keep working: monthly content keeps your pipeline full without you chasing
The entire system launches in 4-6 weeks with roughly 3 hours of your time. You attract the clients who already trust you before the first handshake. No home-office approval queue. You review it, you approve it, you're live in 4-6 weeks.
Your Brutally Honest Guide™ Amplifies Every Other Marketing Activity You're Doing
The book isn't a replacement channel. It's a multiplier. Everything you already pay for works better when the prospect is holding 30 chapters of proof.
Seminars
Attendees convert better when they leave with your book instead of a business card. The consult-room handout keeps working after the room empties.
Paid ads
Your retargeted prospect downloads 30 chapters of proof instead of another lead magnet. The same ad spend buys warmer conversations.
Referrals
Referrals arrive pre-sold. The person you were introduced to reads your thinking before the first call, and the adult children pass it along.
Built for How Your Industry Earns Trust
Every industry has a different trust gap. We build your book and funnel around the one that matters in yours.
Financial Services
Turn cold prospects into warm conversations with a book that builds trust before the first meeting.
Learn more →Estate Planning & Elder Law
Position your firm as the trusted authority families turn to for peace of mind.
Learn more →Family Law
Win divorce and custody clients who are researching quietly, months before they're ready to call.
Learn more →Other Industries
Don't see your industry? We've built book funnels for businesses across dozens of industries.
Get in touch →Launching Your Book Funnel in 4-6 Weeks
Aim
Week 1
Niche positioning, title, and 3 CTAs. We map what your market actually searches for.
Author
Week 1-2
One 90-minute interview. We capture your stories, proof, and expertise.
Activate
Weeks 2-4
We turn your interview into a 30-chapter Brutally Honest Guide™, written, edited, and designed, then launch your domain, site, and digital editions.
Automate
Weeks 4-5
Landing page, 5-email sequence, confirmations, reminders, and missed-call recovery.
Amplify
Week 6+
Monthly campaigns, author video, interactive quiz, emails, social, and referrals.
Books That Get Real Results
Why This Works for High-Trust Businesses
Trust Before the Call
Your prospects are vetting you before they ever reach out. A book that says what everyone else is afraid to say earns that trust at the moment it matters most.
Conversations, Not Content
The goal isn't book sales or followers. It's booked calls with people who already understand what you do and want to work with you.
Live in 4-6 Weeks
One 90-minute interview. We handle the writing, design, and funnel. You're live with a complete system while others are still outlining chapter one.
Investment Options
Title
$4,800 /year (annual license)
Plus a one-time $3,000 Title Claim (all tiers). Year one: $7,800.
For firms with their own marketing team to run the launch and follow-up.
- ✓ 30-chapter Brutally Honest Guide™
- ✓ Print & digital editions
- ✓ Professional design
- ✓ DIY launch guide
Engine
$850 /month (license included)
Plus a one-time $3,000 Title Claim (all tiers). Year one: $13,200.
Complete funnel without the ongoing management.
- ✓ Everything in Title
- ✓ Custom landing page
- ✓ 5-email sequence
- ✓ Lead magnet
- ✓ Quarterly strategy calls
Amplify
$1,950 /month (license included)
Plus a one-time $3,000 Title Claim (all tiers). Year one: $26,400.
Full done-for-you growth engine with ongoing support.
- ✓ Everything in Engine
- ✓ Interactive quiz
- ✓ Bi-weekly nurture emails
- ✓ Weekly social content
- ✓ Monthly strategy calls
Amplify Pro, our application-only tier with outbound and territory exclusivity, is on the pricing page.
Frequently Asked Questions
What if I'm not a good writer?
Perfect. We don't want you to write. Our process extracts your expertise through conversation, then our team handles all the writing. You just review and approve.
How is this different from traditional ghostwriting?
Ghostwriting sells you a manuscript once, for $25,000+ over 6 to 12 months, and then you're on your own. We run a system you lease: a book plus the funnel that turns it into conversations, live in 4-6 weeks. If you ever want to own your words, the Manuscript Buyout is $9,500, still a third of what commissioning it fresh costs.
Will this work for my industry?
If your clients typically spend $3k+ and need expertise to solve complex problems, yes. We've created successful book funnels for engineering, legal, financial, wellness, and dozens of other service sectors.
What's the time commitment?
A 30-minute call in the Aim stage to dial in your target audience. A 90-minute call in the author phase to capture your unique ideas. 20-30 minutes to review the final draft. That's it. We handle everything else.
Your Expertise Deserves to Be Found
The prospects you want to work with are already looking for someone like you. A Brutally Honest Guide™ makes sure they find you first.