Get More Clients
With a Book Funnel
TL;DR
A done-for-you book funnel for professional and local service businesses. One 90-minute interview → a tailored, 30-chapter Brutally Honest Guide™ + landing page, email sequence, and reminders. Launch in 4–6 weeks. No bestseller BS — just a conversation-starting asset that fills your calendar with qualified leads.
What Is a Book Funnel?
A book funnel is a done-for-you lead generation system built around an authority book written in your voice. Unlike traditional lead magnets like PDFs, checklists, or webinars, a book positions you as the definitive expert in your field before a prospect ever picks up the phone.
The system works in five stages:
- Book — A professionally written 30-chapter book captures your expertise through a single 90-minute conversation
- Landing page — A high-converting page turns visitors into readers
- Email sequence — Follow-up nurture emails that move readers from download to booking a call
- Ongoing campaigns — Monthly content keeps your pipeline full
The entire system launches in 4-6 weeks with roughly 3 hours of your time. Instead of competing on price or chasing cold prospects, you become the obvious choice they're excited to talk to.
✅ Who it's for
- • Experts/firms where consult/estimates leads to $3k+ clients
- • Owners who want qualified conversations, not vanity metrics
- • Teams tired of chasing cold leads or cobbling funnels together
- • Businesses ready for a repeatable, conversation-based approach
❌ Who it's NOT for
- • Authors seeking traditional publishing or media/PR plays
- • Anyone chasing "bestseller" badges
- • Fast paced consumer goods or low-ticket offers
- • Custom literary ghostwriting projects
Built for Your Industry
Book funnels tailored to how your industry actually sells.
Financial Services
Turn cold prospects into warm conversations with a book that builds trust before the first meeting.
Learn more →Estate Planning
Position your firm as the trusted authority families turn to for peace of mind.
Learn more →Personal Injury & Family Law
Stand out in a crowded market where every firm claims to fight harder.
Learn more →Other Industries
Don't see your industry? We've built book funnels for businesses across dozens of industries.
Get in touch →We've Already Written Your Book
We're just waiting to personalize it with your ideas
The research across multiple sources is done. We know the questions your ideal clients are actually searching. Next we need to add your unique perspective and capture your specialist knowledge using our simple, bespoke system.
Launching Your Book Funnel in 4–6 Weeks
Aim
Week 1
Bullseye positioning, title, and 3 CTAs. We map what your market actually searches for.
Author
Week 1–2
One 90-minute interview. We capture your stories, proof, and expertise.
Activate
Weeks 2–4
We turn your interview into a 30-chapter Brutally Honest Guide™ — written, edited, designed — then launch your domain, site, and digital editions.
Automate
Weeks 4–5
Landing page, 5-email sequence, confirmations, reminders, and missed-call recovery.
Amplify
Week 6+
Monthly campaigns, author video, interactive quiz, emails, social, and referrals.
What You Get
30-Chapter Authority Book
Professionally written and edited using our Brutally Honest Guide™ system to position you as the go-to, no-nonsense expert in your niche.
High-Converting Landing Page
Custom domain and optimized page that turns visitors into book downloads and qualified leads.
5-Part Email Sequence
Automated follow-up that nurtures readers from download to booking a call.
Physical & Digital Versions
Paperback and Hardback books, plus PDF for instant downloads and wider distribution.
Long-Term Nurture Campaign
Ongoing value emails that keep you top-of-mind until prospects are ready to buy.
Complete Tech Setup
All integrations, automations, and tracking configured. Zero tech headaches.
Books That Get Real Results
Why Brutal Guides™ Work
Brutally Honest
No fluff, no hype, no "10x your revenue overnight" BS. Just straight talk that resonates with serious buyers who value expertise over empty promises.
Conversation-First
Books don't close deals—conversations do. Every element is designed to move qualified prospects from "interesting" to "let's talk" to "where do I sign?"
Launch in 4-6 Weeks
While others are still outlining chapter one, your complete book funnel is already generating leads. Fast execution without sacrificing quality.
Investment Options
Book-Only
$2,000 /year (annual license)
Perfect if you have a team to handle the marketing and follow up.
- ✓ 30-chapter Brutally Honest Guide™
- ✓ Print & digital versions
- ✓ Professional design
- ✓ DIY launch guide
Engine
$500 /month (license included)
Complete funnel without the ongoing management.
- ✓ Everything in Book-Only
- ✓ Custom landing page
- ✓ 5-email sequence
- ✓ Lead magnet
- ✓ Quarterly strategy calls
Amplify
$1,000 /month (license included)
Full done-for-you growth engine with ongoing support.
- ✓ Everything in Engine
- ✓ Interactive quiz
- ✓ Bi-weekly nurture emails
- ✓ Weekly social content
- ✓ Monthly strategy calls
Frequently Asked Questions
What if I'm not a good writer?
Perfect—we don't want you to write. Our process extracts your expertise through conversation, then our team handles all the writing. You just review and approve.
How is this different from traditional ghostwriting?
Traditional ghostwriting takes 6-12 months and costs $25k+. We deliver in 4-6 weeks for a fraction of the cost by focusing on conversion over literary perfection.
Will this work for my industry?
If your clients typically spend $3k+ and need expertise to solve complex problems, yes. We've created successful book funnels for engineering, legal, financial, wellness, and dozens of other service sectors.
What's the time commitment?
A 30-minute call in the Aim stage to dial in your target audience. A 90-minute calls in the author phase to capture your unique ideas. 20-30 minutes to review the final draft. That's it. We handle everything else.
Ready to Fill Your Calendar with Qualified Leads?
Stop chasing prospects. Let them come to you with a Brutally Honest Guide™ that builds trust before the first conversation.