FREQUENTLY ASKED QUESTIONS

Paperback, hardback, Kindle, and PDF editions. We publish under our imprint and handle the technical setup.

Brutal Guides™ is built to start conversation and identify leads, not $15 book sales. Most titles don’t generate meaningful royalties — and that’s fine.

Edge cases: if a title earns over $1,000 USD in U.S. royalties in a calendar year, we split the net royalties50/50. If royalties are your focus, use 90-Minute Books.

Yes. You can order author copies at print cost + shipping & handling directly from us. No inflated prices. No minimums or order commitments.

Great. We can reference it in nurture content or, if it makes sense, include some of the elements into your Brutal Guide for stronger positioning and conversions.

Three Call-to-Action lanes - Learn: author interview, Investigate: checklist/assessment/quickstart, Start: booking links.
Engine & Amplify each with lane-specific follow-up, confirmations, reminders, and no-show rescue built in our 'done-for-you' system. (Specifics are outlined on the pricing page).

No. We build it for you on our CRM (BookFunnels.ai). You get access, alerts, and dashboards, but you don’t need to be a power user. (Book Only clients will receive notifications they can use to trigger their own CRM system)

Yes. We can pass leads to a Google Sheet by default (easy to connect with Zapier/n8n etc). Calendars, autoresponders etc are built in BookFunnels.ai and are not integrated into other tools.

Books and book content make for great ads. If you don't have an internal team, we offer additional ads management services as an add-on to your funnel.

Your words and your data. You keep an editable copy of your books content (without Brutal Guides™ design or layout), all leads and data captured, as well as any content we created for you. You can reuse this at any time while your license is active. If you leave, you must remove any Brutal Honest Guide™ references or branding before reusing the content.

The Brutally Honest Guide™ system, templates, trade dress, the published Brutally Honest Guide™ edition (digital/print), the Brutally Honest Guide™ website, and hosted email/forwarders.

We deactivate your Brutally Honest Guide™ edition (Amazon listing, hosted site, email). You keep your text and all leads. You can reuse your words anywhere, just not the Brutal Guides™/Brutally Honest Guide™ name, trade dress, designs, layouts etc. You may be able to re-activate later with a reactivation fee, rather than having to start over, however if we have resold the licence to use a specific title/niche, you will need to create a new book.

If we created extra promotional content based on your book and published it on the Brutal Guides™ site, it may remain published as part of our platform. We won’t create new pieces after your license is inactive.

You make the initial payment to secure your slot and title. That payment covers your first payment. As setup takes a few weeks, we'll pause future billing until your book is ready. After go-live, billing runs monthly or annually in advance.

See pricing details on the Pricing page.

Yes. Engine ↔ Amplify changes take effect on the next bill cycle. Upgrading from Asset includes a pro-rata credit of your current year’s license. We're happy to provide specifics based on your license situation.

We provide a no risk, 30-day/bullseye call guarantee offering a full refund on request anytime in the first 30-days, or up to the end of the initial Bullseye call (whichever comes first). That way, you can be confident of a right-fit. After this time we do not offer any refunds, however we also do not lock you in to any long-term commitments. You can terminate at any time and your license will expire at the end of the billing cycle.

Book Only: $2,000/yr (license). Engine: $500/mth (license included). Amplify: $1,000/mth (license included).

Service and local businesses where a booked conversation leads to meaningful revenue: advisors, agencies, consultants, professional & home services, local high-ticket, and B2B specialists. The ROI becomes very simple to calculate where the lifetime value of clients is +$3,000.

People chasing bestseller lists or passive income from book sales, or teams unable to follow simple approvals. If royalties are the goal, use 90-Minute Books.

Yes. We’ll incorporate your disclosures, avoid restricted claims, and route drafts through your compliance review. You own final sign-off.

We currently work with English language clients in USA, Canada & UK. All transaction are in USD. Some service restrictions may apply outside of USA. You are responsible for local compliance regulations. We may be able to accomodate non-English books - Please contact us to discuss you needs.