BOOK FUNNELS FOR
EVERY INDUSTRY

If your clients spend $3k+ and need to trust you before they buy, a Brutally Honest Guide™ turns that trust gap into a competitive moat. Here's how it works across industries.

Industries We Serve

Financial Services

Independent advisors, wealth managers, retirement planners, CPAs

17,000+ RIA firms competing for the same clients. A Brutally Honest Guide™ positions you as the trusted advisor prospects choose before they ever meet you. One client acquired = $50K-$200K+ lifetime value.

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Estate Planning

Estate planning attorneys, elder law firms, trust & estate lawyers

Prospects research for months before hiring. A book answers their questions, builds trust, and gets passed to siblings, parents, and adult children, multiplying your referrals.

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Personal Injury & Family Law

PI firms, divorce attorneys, family law practices, medical malpractice

PI firms spend $500-$1,000+ per Google Ads lead. A book builds authority at a fraction of the cost and positions you as the firm that educates rather than just advertises.

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Dental

Implant dentists, cosmetic dentistry, full-arch specialists

178,000+ practices, all running the same Facebook ads. A book cuts through the noise for patients considering $3K-$60K+ elective procedures with a 3-12 month decision cycle.

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Home Remodeling

Kitchen/bath remodelers, custom builders, renovation contractors

Homeowners get three quotes and pick the cheapest. A Brutally Honest Guide™ makes you the remodeler they trust with a $27K-$200K+ project before you even walk through their door.

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Managed IT

MSPs, cybersecurity consultants, cloud migration specialists

40,000+ MSPs all pitching the same services. A book proves your expertise and wins $12K-$60K+/year recurring contracts by positioning you as the trusted IT advisor.

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Senior Care

Home care agencies, assisted living, memory care communities

Families making $4K-$10K/month care decisions are overwhelmed and afraid of choosing wrong. A book guides them through their hardest decision and builds trust before the first tour.

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Medical Spas

Medspas, plastic surgeons, cosmetic dermatology

The medspa industry hit $16B+ and everyone runs the same Instagram ads. A book builds trust with patients considering $2K-$30K+ aesthetic procedures.

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Accounting

CPA firms, tax strategists, outsourced CFOs

TurboTax handles the $200 returns. A book positions you as the strategic advisor business owners trust with $5K-$50K+ tax planning and CFO-level decisions.

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Solar

Residential solar installers, energy consultants, solar financing

Homeowners want solar but don't trust the sales pitch. A Brutally Honest Guide™ answers their real questions about costs, savings, and what installers won't tell them, converting skeptics into signed contracts.

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HVAC & Roofing

HVAC contractors, roofing companies, full-system replacement specialists

Full-system replacements are $8K-$30K+ decisions homeowners dread. A book proves you're the contractor who educates rather than pressures, winning projects competitors lose on trust.

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Insurance

Benefits brokers, life insurance agents, long-term care specialists

Insurance is sold on trust, not features. A Brutally Honest Guide™ helps prospects understand what they actually need, positions you as the advisor (not the salesperson), and generates referrals that close faster.

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Pool Builders

Custom pool builders, outdoor living designers, pool renovation specialists

A custom pool is a $50K-$150K+ decision with a 6-18 month research phase. A book answers every question homeowners are afraid to ask and makes you the builder they trust before breaking ground.

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Business Brokers

M&A advisors, business brokers, exit planning consultants

Selling a business is a once-in-a-lifetime decision worth $500K-$10M+. A book positions you as the trusted advisor owners choose when their life's work is on the line.

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Don't See Your Industry?

If your clients spend $3k+ and trust matters before they buy, the book funnel model works. We've built books for engineering firms, franchise consultants, executive coaches, real estate agents, tutors, yoga studios, and dozens of other verticals.

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