💡 Calculating your break-even point...
Brutal ROI
Book funnels build compounding assets. Every reader joins your list and can convert over years. See the true ROI when you factor in list building AND the hidden costs of doing it yourself.
You can still override any field below.
Your average client value or lifetime value
% of your list that becomes clients each year
People who download your book monthly
Be honest - most businesses execute at 40-60%
Your 3-Year Results (including hidden costs)
Book Plan
DIY: You do everything
3-year net profit
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—Break-even
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Payback
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List (1yr)
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3-yr clients
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3-year total investment
Funnel Plan
Semi-managed: Some help
3-year net profit
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—Break-even
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Payback
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List (1yr)
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3-yr clients
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3-year total investment
Growth Plan ⭐
Done-for-you: We handle it all
3-year net profit
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—Break-even
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Payback
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List (1yr)
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3-yr clients
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3-year total investment
How to read the investment charts:
Compare total investment across plans - notice how effort costs dwarf subscription costs for DIY options
Conservative: pessimistic assumptions | Baseline: industry averages | Strong: optimistic but realistic
Book funnels compound: every reader joins your list and can convert over years, not just immediately. Traditional ads = one shot. Book funnels = lifetime relationships.
⚠️ Important: These are estimates based on industry averages. Your actual results will vary based on your market, execution quality, and follow-through. The key insight isn't the exact numbers but the relative difference between doing it yourself vs. having it done for you. Most businesses dramatically underestimate the true cost of DIY marketing.
View calculation assumptions (how we calculate the numbers)
Effort Costs
- • Book Plan: 20 hrs/month × Your hourly rate × 36 months
- Writing emails, managing campaigns, follow-up, tech issues
- • Funnel Plan: 10 hrs/month × Your hourly rate × 36 months
- Campaign optimization, email management, some automation
- • Growth Plan: $0 (completely done-for-you)
- We handle everything - you focus on your business
Execution Rates
- • Realistic Mode:
- Book: 40% execution (most DIY projects fail)
- Funnel: 60% execution (semi-automated helps)
- Growth: 100% execution (we guarantee it)
- • Optimistic Mode:
- Book: 70% execution (disciplined team required)
- Funnel: 85% execution (good processes help)
- Growth: 100% execution (still guaranteed)
List Building Math
- • List grows monthly with compound growth rate
- • Conversions = List size × Annual conversion rate ÷ 12
- • Referrals add % uplift on all conversions
- • List churn = 1 ÷ (avg years on list × 12)
- • 3-year projection includes all compounding effects
Default Industry Benchmarks
- • Book downloads: 100-300/month (varies by industry)
- • List → Client rate: 1.5-3% annually
- • Average list lifetime: 2.5-5 years
- • Monthly growth: 3-6% (organic/referral)
- • Referral uplift: 10-25% of primary conversions