HOW IT WORKS
We'll turn one 90-minute conversation into a Brutally Honest Guide™ driven funnel in 4–6 weeks.
5 Phases. No writing. No tech.
Go-Live
4–6 weeks
Your Time
~3 hours total
bullseye call ~30mins • interview 90mins • one approval ~30mins
Writing Required
None
At-a-Glance
Phase 1: Aim
Week 1
Bullseye call, title, CTAs
Phase 2: Author
Week 1–2
Outline lock, 90-min interview
Phase 3: Activate
Weeks 2–4
Write, edit, design, all editions
Phase 4: Automate
Weeks 4–5
Funnel, emails, go-live
Phase 5: Amplify
Week 6+
Campaigns, content, growth
Timelines may vary with responsiveness and program. No writing required from you.
Aim
Own one problem in one market. In our first Bullseye call, we'll help you: Name the promise. Set three Calls-to-Action that move readers now.
Own a niche
One problem • One market
We tighten your bullseye so the right readers instantly feel “this is for me.”
You: ~30m focused call.
Us: demand validation & positioning.
Title & subtitle
Stop-scroll clarity
A plain-English title/subtitle that call out the reader and the result.
You: pick from short-listed options.
Us: lines that pass the “that’s me” test.
Calls-to-Action
Three ways to act now
We wire three CTAs that match buyer intent: Learn, Investigate, Start.
You: confirm destinations.
Us: create*, track, forward, report.
How the 3-lane CTA works
Book only clients: We'll advise on your best options.
Engine/Amplify: We'll create for you
Learn
Author interview (10-20 min) → instant trust → nurture.
(Engine = Audio, Amplify = Video)
Investigate
Checklist/assessment/quickstart → engagement → next step.
(Engine = static(pdf), Amplify = dynamic (quiz/questionnaire)
Start
Booking link → confirmations, reminders, no-show rescue.
Activate
We write, edit, and design your 30-chapter Brutally Honest Guide™. Domain, site, and all editions go live.
Production
Write • Edit • Design
We draft chapters from your interview, edit for clarity and voice, and design print + digital editions.
You: sign off when the time is right.
Us: production teams write, design team creates your cover and assets.
Launch
Domain • Site • Editions
Custom book domain, your author site, and all digital editions go live. Paperback and hardback production starts.
You: one quick approval.
Us: publish everything and wire lead capture.
Assets
Marketing Pack
Signature image assets, social-ready graphics, and a success guide with our best advice for getting the most from your book.
You: use them across your channels.
Us: deliver a ready-to-go toolkit.
Automate
We build the site, email, and follow-up so leads don’t leak. Go-live in weeks, not months.
Launchpad
Site • Shortlinks • Tracking
Custom book domain, landing page, lead capture, and tracked CTAs wired to your destinations.
Nurture
Email that moves leads
Autoresponders, confirmations, reminders, and missed-call text-back (Engine/Amplify).
Go-Live
one quick approvals
We test everything, you approve, we publish. Typical go-live: 4–6 weeks after interview.
Amplify (optional)
Monthly campaigns to keep calls coming. We plan, produce, and push. You handle the conversations.
Campaigns
Campaign-in-a-Box
Theme from your book, long + short landing pages, author video, interactive quiz, email + social.
Rhythm
Weekly momentum
Weekly nurture broadcasts with CTAs, plus social posts (including LinkedIn).
Review
Opportunity call
Monthly 1:1 review: leads → booked → showed → qualified → next steps.
Choose Your Horsepower
Amplify (Growth)
$1,000 / mth (license included)
Campaigns done for you. Book more calls.
What's included →READY TO TURN A 90-MINUTE CONVERSATION INTO CALLS?
Pick your program or watch a demo. Either way, you'll get more clarity.