FREE BOOK
For Service Professionals Who Want a Book That Wins Clients, Not Compliments
30 brutally honest strategies for business owners and professionals who want to attract dream clients and build instant authority, without wasting years on a book nobody reads.
By Stuart Bell
30
Chapters
206
Pages
1,200
Books Built
This book is for you if...
- You want to attract dream clients who already trust you before the first call
- You want to build instant authority in your market without becoming a full-time content creator
- You want a book that starts real conversations instead of collecting dust on a shelf
- You want to stop competing on price with louder, more visible competitors
- You want to turn what you already know into a tool that brings in qualified leads
- You want to get your book done in weeks, not years
This book is NOT for you if...
- You want a bestseller badge more than you want clients
- You're writing a memoir or a novel. This book is about using a book to get clients.
- You sell something people buy without talking to anyone first
- You're chasing a traditional publishing deal or a big launch party
- You're still learning your craft and don't have real expertise to share yet
Inside the book
What you'll learn
Chapter 1: Nobody Cares About Your Book
Why readers ignore most business books, and how to make yours solve one specific problem for one specific person
Chapter 2: Your Audience Isn't 'Everyone'
How picking one audience turns your book into something your ideal clients actually respond to
Chapter 4: Bestseller Is a Meaningless Label
The numbers that actually grow your business, and why an Amazon badge isn't one of them
Chapter 5: Your Title Probably Sucks
How to write a title that works like a billboard, so ideal clients instantly know what you solve
Chapter 9: Your Book Is a Tool, Not Art
The one job your book has, and how to stop treating it like an ego project
Chapter 18: Vanity Publishing Is a Trap
How to avoid spending $20,000 to $60,000 on a book that looks impressive and brings in zero leads
Chapter 23: Marketing Matters More Than Writing
Why great writing won't save a book nobody knows exists, and why the conversation is the real product
Chapter 27: Free Books, Paid Clients
Why giving your book away will make you more money than selling it ever will
Chapter 28: Follow Up or Fail
The follow-up system that turns quiet readers into booked calls, weeks or months after they download
Chapter 30: Count Conversations
How to measure your book by the calls it books, not the copies it sells
Plus 20 more chapters on finding a book idea that already has demand, covers that stop people in their tracks, why painful truth sells, structure over talent, back covers that drive the next step, getting started now, writer's block, first drafts, plain language, mining content you've already created, earning readers, passion vs. problems, shorter books, editing, deadlines, procrastination, book launches, social media, Amazon, repurposing your book.
About the author
Stuart Bell
Stuart Bell is the founder of Brutal Guides. In 13+ years he's helped build 1,200 books, and he still hates writing (he failed high school English). He builds done-for-you book funnels that help independent advisors, attorneys, and other high-trust businesses attract qualified leads without chasing or competing on price.
More about Stuart →Questions
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Read This Before You Write Your Book
Written by Stuart Bell, who's helped build 1,200 books for business owners and professionals.