Marketing Beats Writing
Writing the book is the easy part. These chapters cover what actually drives results: distribution, follow-up, and why your launch will probably flop (and what to do instead).
Is marketing my book more important than writing it well?
Marketing matters more than writing quality for a business book. Great writing won't save a book nobody knows exists, and your book isn't the product anyway. The conversation it starts is the product.
Chapter 24Why do most business book launches fail?
Traditional book launch tactics fail for business owners because you're not Stephen King with a publisher's budget. Instead of one big push, use your book as a long-term conversation tool to reconnect with your network and attract qualified clients.
Chapter 25Can I market my business book using only social media?
Social media alone won't sell your business book or generate clients. It's one channel in a complete system. Combine it with email outreach, physical mailings, and face-to-face meetings for real results.
Chapter 26Should I sell my business book on Amazon?
Amazon blocks the most important part of your book funnel: the reader's contact information. Use Amazon for easy publishing and cheap printing, but build bridges inside your book that drive readers directly to you.
Chapter 27Should I give my business book away for free?
Giving your book away for free generates more revenue than selling it ever will. A free book captures broadly interested leads who convert over time, and the lifetime value of one client dwarfs any royalty income.
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